At a meeting with CEO of Lenovo Yang Yuanqing in China this year, CEO of Tesla Motors Elon Musk said he doesn’t like the conception of “marketing”, because it’s like “cheating people to buy something”. Instead, Yang Yuanqing defined “fans economy” as a kind of brand economy.
In China, marketing is taken as the top priority by IT companies, instead of quality or technology. Insufficient marketing can be dangerous.
A typical example is Meizu’s Smartphone, founder of Meizu J. Wong is a very low key man, unwilling to stand under spotlight, his MX series smartphones are among the best home products of China, but suffered low sales for years. In contrast, Xiaomi Phone’s founder Lei Jun is pretty high profile and good at marketing through social medias like Weibo.com; as a result, Xiaomi Phone has witnessed explosive sales.
Full text: http://blog.sunyansong.com/?p=29
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