In China, marketing is taken as the top priority by IT companies, instead of quality or technology. Insufficient marketing can be dangerous.
Monday, August 4, 2014
Hypes Dominate China’s IT Industry
At a meeting with CEO of Lenovo Yang Yuanqing in China this year, CEO of Tesla Motors Elon Musk said he doesn’t like the conception of “marketing”, because it’s like “cheating people to buy something”. Instead, Yang Yuanqing defined “fans economy” as a kind of brand economy.
In China, marketing is taken as the top priority by IT companies, instead of quality or technology. Insufficient marketing can be dangerous.
In China, marketing is taken as the top priority by IT companies, instead of quality or technology. Insufficient marketing can be dangerous.
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